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241 Hanley Industrial Ct.
St. Louis, MO 63144
why 9 out of 10 dentists
why 9 out of 10 dentists
TO MODERN practices.
You don't need more patients.
You need more of the right patients.
Why do modern practices win?
modern practices
- Great Online Reputation
- Updated Website
- Professional Marketing
Stagnant Practices
- Poor Online Reputation
- Out of Date Website
- Unprofessional Marketing
It's not the best practice that wins.
It's the best marketed practice that wins.
Your online reputation has real world consequences.
91%
of new patients will research you online
BEFORE they make a decision.
BEFORE they make a decision.
What does the internet say about you?
- Credible
- Trustworthy
- Professional
- UNRELIABLE
- Out-of-date
- Unprofessional
YOU’VE ESTABLISHED A REPUTATION WITH YOUR CURRENT PATIENTS.
FOR EVERYONE ELSE, YOUR REPUTATION IS WHAT THEY FIND ON THE INTERNET.
did you know?
The average patient is worth over $6500 to your practice.
The average patient is worth over $6500 to your practice.
*patient value may be higher or lower depending on your services
Most dentists understand the industry is changing.
But most underestimate how fast it is changing.
- Technology
- Social Media
- digital first impression
It's not the best practice that wins.
It's the best marketed practice that wins.
how to MARKET YOUR PRACTICE IN 2021
ORDER IS CRITICAL
Steve ate the fish. The fish ate Steve.
Same words. Wrong order. Very different results.
There is a very logical sequence to marketing your practice.
Step 1. Get above the Line of Credibility
First impressions are everything. To be viewed as a professional and credible practice, your online reputation must be taken seriously. Make sure the way you look online represents the quality of your practice in the real world.
Step 2. Market in a Modern Way
Understanding your marketing analytics is the key to knowing where your practice is now and where it is going. Vast amounts of information are only valuable if you can understand what they mean to your practice. All great dental practices understand their numbers and use them to their advantage.
Step 3. Become a 1% Practice
You are no longer on the same playing field as other practices. You get to pick and choose the best patients, referrals are amplified, and the practice is always growing.
*This is a high level overview of how to become a modern practice.
STEP
3
- Event Marketing
- Influencer Marketing
- Original Content Marketing
- Public Relations
- Local Celebrity
------------------------------------------ 1% Line --------------------------------------
STEP
2
- Google Adwords (PPC)
- Paid Social Media
- Ongoing SEO
- Email Marketing
----------------- Modern Marketing (Useful Data) -----------------------
STEP
1
- Establish Your Brand
- Own High Quality Content
- Claim Google My Business (Correctly)
- Generate 100+ Reviews (Google first)
- Set up Social Media Profiles
- Update / Build Website
}
--------------------------- line of credibility --------------------------------
STEP
3
- Event Marketing
- Influencer Marketing
- Original Content Marketing
- Public Relations
- Local Celebrity
------------------------ -1% Line ------------------------
STEP
2
- Google Adwords (PPC)
- Paid Social Media
- Ongoing SEO
- Email Marketing
-- Modern Marketing (Useful Data) --
STEP
1
- Establish Your Brand
- Own High Quality Content
- Claim Google My Business (Correctly)
- Generate 100+ Reviews (Google first)
- Set up Social Media Profiles
- Update / Build Website
------------- Line of Credibility -----------------
