In today’s competitive dental landscape, a well-executed marketing plan is the difference between just getting by and thriving with a steady stream of ideal patients. At Clear to Launch Dental Marketing, we use a proven, three-step framework that works whether you operate a single location or a nationwide dental group. This is the same strategy we use for our clients across the U.S., and in this blog post, you’ll get a high-level overview of each step – with links to dive deeper into the details.
Why a Modern Dental Marketing Plan Matters
Many dentists mistakenly treat marketing as a one-time activity or a set-it-and-forget-it strategy. But modern dental marketing is dynamic. It requires the right order, consistent effort, and the ability to adapt based on real data. If you skip steps or invest in the wrong order, you risk wasting budget, confusing your audience, or worse – sending potential patients straight to your competitors.
Let’s break down the three steps of our modern dental marketing plan:
Step 1: Get Above the Line of Credibility
Before you can attract and convert patients, you have to earn their trust. That starts with building a strong online presence that accurately reflects the high level of care you provide in person.
This includes:
- Establishing your dental brand guidelines
- Building a modern dental website
- Optimizing social media and online listings
- Generating 100+ high-quality Google reviews
- Implementing local SEO
Each of these actions helps position your practice as credible, modern, and easy to choose – which matters to today’s informed patients.
Step 2: Market for Useful Data
Once your online presence is dialed in, it’s time to start driving traffic and gathering insights.
This step includes:
- Google Ads (Paid Search)
- Facebook & Instagram Ads
- TikTok Ads
- Email marketing
- Content creation
We help you launch campaigns that are not only eye-catching, but informative. And then we track what’s working, what’s not, and adjust accordingly. This is where the data becomes powerful.
Step 3: Become a 1% Dental Practice
This is where you scale – not just operations, but influence.
This includes:
- Event marketing to deepen patient relationships
- Influencer partnerships to boost local visibility
- Custom video/photo content that makes you stand out
- Public relations that positions you as the go-to expert
- Building a reputation as a trusted, high-end provider
By this stage, you’ve become a recognizable, trusted brand in your community. Now it’s time to amplify that with strategies that create buzz, build loyalty, and attract high-value patients.
From community events to creative collaborations with local influencers, these strategies help you stand out and build a practice that grows on autopilot.
Prefer Video? Watch the 3 Steps in Action
If you’re more of a visual learner, we’ve got you covered. Watch our video walkthrough of the Modern Dental Marketing Plan where we break down all 3 steps and why the order matters.
Final Thoughts
The most successful dental practices don’t guess – they follow a proven process. This 3-step marketing plan is the foundation we use to help dentists across the country grow sustainably and strategically. Whether you’re just starting out or managing multiple locations, this plan adapts to your size, goals, and specialty.
Contact us today to learn how we can help implement this plan for your practice.
About Clear to Launch Dental Marketing
Clear to Launch Dental Marketing is a full-service dental marketing agency headquartered in St. Louis, MO and serving clients across the US. Clear to Launch Dental Marketing focuses on dental websites, Facebook and Instagram ads, TikTok ads, Google ads, dental SEO, and other online marketing for dental practices, dental groups, and DSOs.
