Same words. Wrong order. Very different results. In 2021 there is a very logical sequence to marketing your practice.
Step 1. Get above the Line of Credibility
above the Line
All effects optimized
Line of Credibility
below the Line
business is harder
Word of mouth = less effective
marketing = less
lose ground on competition
Step 2. Market for Useful Data
Technology has drastically changed the information available today. The guess work has been eliminated for what works and what doesn’t. Your practice is sitting on top of an oil field of data.
Step 3. Own your marketing. Choose the patients you want.
Few play at this level. You get more time, freedome, money, piece of mind. Not fighting for scraps. You get the icing. You get to pick and choose the best clients. Who pay the most. Who are the happy, always show, and always pay.
Establish Your Brand
Your name, logo, font, etc. = personality of your practice.
Own High Quality Content
The consumer’s mind 2021
high quality photos = high quality practices.
The same goes for videos, headshots, website copy.
Claim Google My Business (Correctly)
Invisible on Google = Invisible in Real LIfe
Generate 100+ Reviews (Google first)
100+ Google reviews = People trust this practice. I assume they do great work
If 100+ people have had a 5 star experience at your practice, new patients will be halfway sold. This is the number 1 buying heuristic today. Check this box, and you will win
Set up Social Media Profiles
Time spent on Social Media PER DAY
2 Hours and 14 minutes
Simple yet overlooked. Go where people’s attention is.