why 9 out of 10 dentists

TO MODERN practices.

Why do modern practices win?

modern practices

Stagnant Practices

It's not the best practice that wins.
It's the best marketed practice that wins.

Your online reputation has real world consequences.

91%

of new patients will research you online


BEFORE they make a decision.

What does the internet say about you?

YOUR REPUTATION IS ESTABLISEHD WITH YOUR CURRENT PATIENTS.
FOR EVERYONE ELSE, YOUR REPUTATION IS WHAT THEY FIND ON THE INTERNET.

Fun Fact:

The average patient is worth over $6500 to your practice.

*patient value may be higher or lower depnding on your servies

The

you might not see coming…

Most dentists understand the industry is changing.
But most underestimate how fast it is changing.

Clear to launch best dental marketing - website mockup on multiple devices

It's not the best practice that wins.
It's the best marketed practice that wins.

how to

market your practice

Same words. Wrong order. Very different results.
In 2021 there is a very logical sequence to marketing your practice.

Step 1. Get above the Line of Credibility

above the Line

Line of Credibility

below the Line

Step 2. Market for Useful Data

Technology has drastically changed the information available today. The guess work has been eliminated for what works and what doesn’t. Your practice is sitting on top of an oil field of data.

Step 3. Own your marketing. Choose the patients you want.

Few play at this level. You get more time, freedome, money, piece of mind. Not fighting for scraps. You get the icing. You get to pick and choose the best clients. Who pay the most. Who are the happy, always show, and always pay.

Establish Your Brand

Your name, logo, font, etc. = personality of your practice.

Own High Quality Content

The consumer’s mind 2021
high quality photos = high quality practices.
The same goes for videos, headshots, website copy.
Clear to launch best dental marketing - background
Clear to launch best dental marketing - background

Claim Google My Business (Correctly)

Invisible on Google = Invisible in Real LIfe

Generate 100+ Reviews (Google first)

100+ Google reviews = People trust this practice. I assume they do great work
If 100+ people have had a 5 star experience at your practice, new patients will be halfway sold. This is the number 1 buying heuristic today. Check this box, and you will win

Set up Social Media Profiles

Time spent on Social Media PER DAY
2 Hours and 14 minutes
Simple yet overlooked. Go where people’s attention is.

Update / Build Website

In 2021
First impression = Website
It all goes through the website first

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