At Clear to Launch Dental Solutions, we use a 3 step dental marketing plan for the practices we work with. This is applicable to 1, 10, or 100 practices. This framework for success works every time. In this blog post, we’ll go over the second step. Order is critical though, so go back and complete Step 1.

STEP 2. Dental Marketing for Useful Data

In the past, marketing results would provide semi-accurate data at best and would take months to execute. Today, the feedback is instantaneous and factual. This level of information allows your practice to focus more on what is working and pivot away from what is not working. 

Understanding your marketing analytics is the key to knowing where your practice is now and where it is going. Having vast amounts of information is only valuable if you can understand what those numbers mean to your practice. All great dental practices understand their marketing numbers and use them to their advantage

The action items in Step 2 include the following:

• Google Ads (Paid Search)
• Create & Distribute High-Quality Content
• Paid Social Media Marketing
• Email Marketing

Google Ads (Paid Search)

Google Ads is a live auction for your ideal patient. When new patients search for your services, it is crucial that your practice is the first option they see. This gives you the opportunity to deliver the ideal message, to the ideal patient, at the ideal time when they are in need.  Google Ads is the obvious first choice when it comes to marketing for your ideal patient.

Benefits of Google Ads

• Works with any budget 
• Maximum efficiency & flexibility 
• Quicker results than SEO
• Learn the exact language potential patients use
• The most searched keywords / terms patients use 
• Most cost-effective keywords 
• The most valuable keywords
• Hidden opportunities
• Invaluable data about the marketplace

Google Ads Reporting

The days of guessing what patients need is over. With Google Ads reporting, you will be able to see every keyword and search term your patients use. With these insights you can reuse this exact language in your practice, in your marketing, on your website, etc. The end result is patients feeling understood and on the same page with your practice. 

*Email lisa@cleartolaunchdental.com for a full review of your current Google Ads Reporting to get a second opinion.

Create & Distribute High-Quality Content 

Once your brand is established your practice will support that brand with images, photos, videos, text copy, and more. 

The images and messages your brand communicates to the world are vital to your business success. Your content needs to be tailored toward your specific goals. Content with impactful visuals and clear messaging are essential to showcasing your practice.

In the beginning, it is best to generate a base library of content. This will allow you to quickly update all of your profiles across the internet or any place a potential patient might find you.

Photos

• Doctors
• Staff
• Office
• Equipment

Videos

• Introduction About Doctor
• About The Practice
• About The Staff
• Dental Services / Procedures

Copy

• “About Us” (this will go on most profiles)
• Accurate / Up-to-date Business Information
• Dental Services / Procedures
• Dental Services

Graphics

• Consistent Iconography
• Dental Services Infographics

Paid Social Media

Social Media is the new TV, Radio, Postcard, and Magazine

Social media has changed how patients interact with your practice. Precisely identifying and targeting your ideal patient is now possible with social media. This allows you to highlight your practice and convey your message in a way that resonates in today’s marketplace. Social media is the most effective digital tactic for patient engagement and retention. Through it’s capacity to reach highly targeted audiences, you can increase brand recognition and drive growth.

The average American spends ~2.5 hours on social media EVERY DAY. This number has been growing every year for the last 15 years and is not slowing down anytime soon. 

Email Marketing

Email marketing is one of the most cost-effective ways to generate revenue.

Engaging with current and past patients is easier and more cost-effective than acquiring new patients. The easiest sale you will make is with a patient who has purchased from you before. 

To avoid having your emails deleted or put into the spam folder, you want to make sure you are providing value to your patients.  This is done by mixing up your messages and emailing patients 1 to 2x per month at the most. 

Ways to provide value with email: 

• Highlight giving back efforts (Feature charity, highlight events, etc.)
• Giveaways (Sporting event tickets, Restaurant GCs)
• Current patient special offers (Whitening, Invisalign, etc.)
• Behind the scenes / staff highlights (Videos, office events, day in the life)

Examples:

Thank you for reading Step 2 of our Modern Dental Marketing Plan. Stay tuned for Step 3.

Clear to Launch Dental Solutions is a full-service dental marketing agency headquartered in St. Louis, MO and serving clients across the US. Clear to Launch Dental Solutions focuses on dental websites, dental social media marketing, dental Google Ads, dental SEO, and other online marketing for dental practices, dental groups and DSOs.