Our dental branding and creative team begins with a consultation immersion to learn about you, your practice and your targeted demographics. Once we’ve gathered this information we will go to work designing your logo and brand, as a whole.
A practice’s brand is an extension of you.
What does your brand say about your practice? Fun? Cutting edge? Professional? Caring? When your brand aligns with what your practice delivers… that is what we call consistency (consumers love consistency).
A logo can be described as the face of a practice. A logo is much more than just an image; it is a point of recognition for patients and an important foundation for the branding of your company. A logo is part of your practice’s brand and makes a significant impact on your public perception. In fact, a logo is one of the most valuable branding investments a dental clinic can make.
A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate a consistent message to your patients, so it’s a great asset for creating consistent content.
Your brand style guide communicates your clinic’s design standards to your whole group. Having a detailed brand book establishes the voice and personality of a dental practice and it ensures everyone is on the same page, consistently delivering a unified message that’s always on-brand.
A business card can go a long way with potential patients, current customers, and prospective business partners. If your card blends in with the rest of your competitors, however, you will most likely be forgotten.
Make a strong impression that’s difficult to forget by getting custom-made business cards that match your branding.
Handing out a brochure or flyer one-by-one to patients sounds, rather old school. But this direct approach actually makes a patient feel more valued than an email forwarded to a million people at the same time. Ultimately a well-designed brochure helps to build an intimate, more personal patient-practice relationship, one that has a better chance of lasting.
Designing an effective letterhead and an envelope for it is a unique challenge. Sometimes your letterhead design will be the first interaction a patient has had with a particular practice, while other times it will be used to reinforce the brand identity. It’s crucial to get the details right but to also produce something that’s eye-catching, and memorable.