Social Media Calendar
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Using The Social Media Calendar
“People do not buy goods and services. They buy relationships, stories, and magic.” -Seth Godin
Social media is a critical part of marketing your dental practice. Each social media post works to support all of your other marketing efforts. Done well (and consistently), social media is the most modern and effective way to stay top of mind with current patients. It also provides a way for potential patients to get to know you and your practice’s personality. They can get to know you and start to like/trust your practice before they’ve stepped inside or called the office.
This calendar provides a guide for consistent, relevant, and engaging content for your practice. The content ideas work very well for all social media platforms but most practices focus solely on Facebook and Instagram. Once you’ve mastered Facebook and Instagram and have a solid marketing process in place, start utilizing other social media platforms, such as Twitter, Linkedin, Snapchat, TikTok or YouTube.
Remember, people use social media for social purposes. They want to see entertaining, authentic, interesting, and useful content. Ensure your content conveys the personality of the practice and uses authentic, real-life pictures and videos as much as possible. All pictures, videos, and graphics should be high quality. Do not post anything with pixelation or of low quality.
When using the content calendar and planning posts, always remember to use this as a guide – let your creativity shine through! Be creative and personalize content as you see fit.
If you’re interested in paid social advertising for targeted audiences by certain locations or demographics, visit our social media for dentists page and explore how we can help your business today.
